Google ads search campaign definition and types  

    A Google Ads search campaign is one of the types of Google Ads offered when we want to advertise a product or our business. You could say it's also a search menu for certain products In order for clients to market their products effectively, Google Ads offers five types of campaigns, each with its own features and advantages. I will explain the five search campaigns in the Google Ads menu below.

1.Google Display Ads

  The first thing I'll explain is that Google Display Ads are a type of ad that utilizes visualization. This is different from Google Search Ads, which directs potential clients based on the keywords used when doing a search. Google Display Ads will display ads randomly. This allows people who don't even search for the products you offer to find out what products you do offer.

In addition, Google Display Ads also offers three types of ad campaigns, namely responsive display ads, Gmail ads, and uploaded image ads. According to reporting from Sixads.net, all three have high effectiveness and achieve their respective marketing targets. However, if asked which type produces the highest profit, the answer is responsive display ads.

2.Google Shopping Ads

  Now the second one is different from Google Search Ads. This type of campaign will provide detailed information about prices, store names, product details, and buyer reviews. The main purpose of Google Shopping Ads is to provide complete information to potential buyers, even before the person visits the online shop that sells the item he is looking for.

It doesn't stop there. Google Shopping Ads are further divided into three types.

-The first type is a product shopping ad, which is an ad created based on the data provided in your Google Merchant Center account.

-The second type is a showcase shopping ad, which is an advertisement made by grouping several similar items. Here, potential buyers have the opportunity to make comparisons and decide which product is the best.

-The third type is the local inventory shopping ad, which is an advertisement that is very effective when you have a physical store or an actual store that is not online. In addition, the images that will be displayed in the ad campaign are sourced from real photos so that potential buyers can trust them more.

3.Google Search Ads

 Did you know if you use Google Search Ads to promote your business, everyone who types in a keyword in a Google search using keywords related to your business can be directly directed or displayed products from your store?

One way to maximize the use of Google Search Ads is to target keywords that match the buyer's intentions. For example, if the product you sell is women's fashion, You can use the keyword "cheapest women's fashion" so that your product appears in search results and potential buyers who see it can immediately be attracted to visit your website. Well, the appearance of your ad campaign also depends on how much you spend. The more you pay, the higher the potential for your ad campaign to appear on the search engine results page.

4.Google App Ad Campaign

  This type is the most efficient or easily accessible type because, with this type of Google Ads, this one is suitable for those of you who have applications for your own business. Different from other types, by using Google App Ad Campaign (mobile application), you don't have to bother designing your ads. The ad campaign for your application will be automatically designed in the Google App Ad Campaign. It's really easy, isn't it?

5.Google Video Ads

  You must frequently use YouTube to watch tutorials or product reviews. Well, when you're watching, surely you often see ad impressions before the video you're going to watch starts. It is available in Google Video Ads. Considering that YouTube is under Google and acts like a video-only search engine, you will reach a huge audience by using Google Video Ads. Then, so that your ad campaign doesn't go unnoticed by the audience, there are a few tips that you can follow.

-The first tip is to determine the appropriate target audience for the product so that your ad remains relevant.

-The second tip is to keep your ad short but as clear as possible about your product. Make sure the video is no longer than fifteen seconds.

-The last tip is to take advantage of the advanced campaign settings that allow you to set the showtimes as you wish.

So, those are some explanations about the various types of Google Ads Search Campaigns, which might be a reference for you to develop your business.