How to Use Facebook Ads to Promote Your Business

   In this modern era, we will be presented with things that are very easy for us to access, including in the fields of the economy, information, technology, and business. and this time I will tell you about the ease and efficiency of doing business.What business is that? Yes, this time we will discuss how we can advertise a product or our business by using Facebook ads, which are fairly easy and efficient. Aside from sharing photos, status, and accessing social media, we can also advertise a product that we sell.

  Before we start advertising products on Facebook ads, you need to know the meaning of "What is Facebook ADS?" Facebook ads, or manager ads, are Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.

  >Here's a guide to making ads on Facebook ads.

1. Create a Business Page or ad

  First you have to log in and create an advertising page. If you already have a business Facebook page, you can go directly to the Facebook Ads Manager or Business Manager to set up ads. The next step will be to use a way to create ads on Facebook using Ads Manager. Go to this page to start creating and registering an ad page: https://web.facebook.com/business/ads.

2. Choose Multiple advertising Goals 

  When you are logged in to Facebook Ads Manager, click the Campaign tab and then click Create to start a new Facebook ad campaign. There are several categories of Facebook ads that will be offered, namely 11 marketing objectives, depending on what your ad is trying to achieve:

- Brand awareness
- Reach
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
- Conversions
- Catalog sales
- Store traffic

 There you have to choose the most suitable option based on your goals. For this ad, it's important to note that conversion-oriented marketing goals (such as sales) can be paid per action, but for exposure purposes (such as traffic and views), you have to pay for impressions.

3. Give Your Advertisement a Name 

  To name the ad you create, you're on this page. Scroll down to name your Facebook ad campaign. You can also choose to enable the A/B split test or not. There's also the option to optimize your ad budget if you're already running a lot of ads on Facebook.

If you choose the Conversions pemasaran marketing objective, you also have to choose whether to focus on post conversions, page likes, or event responses. Choose according to your wishes.

4. Establishing an Advertising Account 

  This stage is quite easy for you to do. If this is your first time creating an ad on Facebook, click the "Set Up Ad Account" button. After that, you will be asked to fill in the details of the data to create an ad account. Enter the country, choice of currency, and time zone, then click Continue, and proceed to the next stage.

5. Choosing an Audience for Your Ads 

   After you name your ad, you will then name your Facebook ad campaign and choose which page you want to promote. Scroll down to build the audience segment you want to target.

Do so by selecting the target location, age, gender, and language. When choosing a target audience, also pay attention to the audience size indicator on the right side of the screen so you can get an idea or an example of what the potential reach of your ad might be. Next you will see and be presented with two columns that can help you choose the specific audience you want. Here you can do more detailed targeting.

In the 'Connections' column, you can target or exclude people who already have a relationship with your business' Facebook page or event app you manage. On the other hand, in the 'Detailed targeting' column, you can include or exclude people based on demographics, interests, and behavior.

6. Choosing an Ad Placement Location 

   Once you've selected your target audience, you'll then scroll down to choose where your ad will appear. If you are still a beginner, you should choose the Automatic Placements option. Because by selecting this option, Facebook will automatically place your ad on Facebook, Instagram, Messenger, and Audience Network where it will be displayed optimally.

7. Create a budget and a schedule for your advertisements. 

  After we set the ad name and audience destination, you have to set how much you want to pay for the ads you display. Facebook does not charge a certain price and you can pay depending on your ability and budget. This is very good for those of you who are beginners and want to try advertising products on Facebook Ads.

You can choose a daily or forever budget. You can also set a schedule for when ads can be shown and when an ad campaign will end. When you're done with audience settings and indicators, click Continue.

8. Begin creating advertisements. 

  The last stage of the tutorial on creating an ad on Facebook is creating an ad. First, you select an ad format, then enter the text and media components for the ad. The choice of available formats will depend on the marketing objective or audience you have previously selected. Use the preview at the bottom to make sure your ad looks good and attractive on all the selected placement platforms, so that people who see your ad are curious and want to click on the ad you created.

If you are satisfied with the selection and appearance of your ad, click the Confirm button to submit your ad order and wait until you get an email from Facebook saying your ad has been received. Make sure the email you registered is always active. After the ad is received, your ad will automatically be shared by the Facebook ads.

  Well, those are some guides or steps on how to make Facebook ads that I can share with you guys. Thank you for visiting my blog.